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It was awesome to see so many people celebrating with Sully's Brand’s trademark tri-color Irish and #BelieveInBoston flags at yesterday’s St. Patrick’s Day parade in South Boston. After missing the past two years it was great to see our flags waving in the procession and in the crowd. It was brought to our attention that a hate group also displayed one of our flags alongside a black neo-nazi “sun cross” flag in their “Keep Boston Irish” protest. Sully’s Brand emphatically denounces this group and their cause. Irish immigrants were not met with compassion and acceptance when they first came here in the 18th century and the notion that we should repeat that prejudiced behavior is ridiculous and disgusting. Thank you to our customers who reached out and said they spoke up against this group when they came across them on Sunday. It is important to stand up against hate and discrimination so today we donated $200 to the Anti-Defamation League, and encourage you to consider making your own donation to an anti-hate group today. Anyone who donates $25 or more (through this Friday, 3/25), forward us your donation confirmation and mailing address to [email protected] and we’ll mail you one of our 3’x5’ Irish flags for FREE as a thank you. We can and should always strive to do better.

If we've been quiet lately, it's because we are still busy working on the buildout of our first permanent Sully's Brand retail store! Located at 282 Rantoul Street in Beverly, Massachusetts, we look forward to welcoming Sully's customers into our little corner of the world of all things Boston and New England-centric with our trademark twist. Check out this progress photo from last week, showing how the retail area looked last summer, vs. last week! It's been a huge project, but we're hoping to open our doors sometime in May.

***Update: SOLD! Excited to see our truck start it's new life south of Boston!***

After several really fun years using our mobile fashion truck / store, we're ready to pass it along as we get closer to opening our first brick and mortar location at 282 Rantoul Street in Beverly, Massachusetts!

Our truck served us well, but it's easily customizable and ready to help nurture the next generation of fashion entrepreneurs. Interested in taking the next step in mobile retail? Get in touch! Our truck is built out and ready to go. Send us an EMAIL to [email protected]!

Details: 1998 Chevy P-30 Step Truck with driver's seat & the rest of the truck built out into a mobile showroom complete with wood style vinyl plank flooring, LED track lighting, crown molding & built in cabinets, stock area & bench. 196K miles.

This all started with a pretty simple t-shirt. Our Fight Club franchise of tees (going back to 2008, still bummed that we didn't start in '04 with V-Tek) has always championed athletes who are willing to throw down for their team. In 2021, we realized we should honor someone who is taking on a very different kind of fight, the one and only Jerry Remy. After Alex Cora wore the tee during his interview on NESN during the Jimmy Fund telethon, we decided to add it to the store and try and make as big of a donation as possible. As a multi-year sponsor in the past of the Jimmy Fund, we love and respect the work that they do. We had the honor of working alongside of them to build awareness for their efforts and got to sit down with several of their patients during our time there.

The shirt resonated with people after Alex wore it, and then it started popping up more - Chris Sale was in it during several post-game pressers, a few other players had it on the field during batting practice. It got people talking about the much-missed personality and allowed us to make a very significant donation of $30,000 to the Jimmy Fund.

Our biggest donation ever to them, in fact! And the 2nd largest in our history as a brand. Thank you to everyone who supported our efforts and for making this happen.

The “Georgia Made This” Coin Hunt returns this year! Search for shiny gold coins embossed with Georgia’s original illustrations, hidden outdoors in Salem throughout the month of October. Clues will be released for each coin on weekends at noon, so make sure to follow us and @PeabodyEssex on Instagram. If you find one, tag us in your stories. Good luck!

Photo of Georgia by Christopher Padgett