News — Believe in Boston

The Dunkin' x Sully's "Believe In Boston" collaboration is now available! Two iconic New England brands and our most important trademark together in one collection. 

Grab one of our limited edition t-shirts, sweatshirts, enamel pins or vinyl stickers and celebrate two of your favorites! Shop the collection HERE!

The Sully's crew was lucky to get a sneak-peek of Ben Affleck's new film about Nike's pursuit of Michael Jordan in the 1980's and it's fabulous. Watch the trailer HERE.

Dunkin' hosted the premiere, and guests received gift bags that included a soon-to-be-officially announced shirt as part of a collab that has been in the works for some time, our collection of Dunkin' x Sully's BELIEVE IN BOSTON tees. 

Go see the film, and look out for our official Dunkin' x Sully's drop soon!

There are a lot of things that are broken in this world and overdue to be fixed. Sully's stands in solidarity with everyone who believes that black lives matter, rejects white supremacy, and works towards dismantling systems of oppression and fighting racial injustice. The power structure that keeps Black / Indigenous People of Color (BIPOC) down while affording opportunities to others needs to be recalibrated and this is one way that we can help. We've had a long history of making fund-raising t-shirts using our "Believe In Boston" trademark, and we are proud to use it today to help direct much-needed resources to a valuable organization right here at home, the Massachusetts Bail Fund.

For every cent of profit that we make selling this tee, we'll donate to the Massachusetts Bail Fund. To get things started, Sully's Brand made an initial donation of $500 on 6/05/20. On 6/08/20 we made a 2nd donation of $1,500. On 6/19/20 we made a 3rd donation of $1,000.

***We've now donated $1,000 to the Boston Resiliency Fund from the proceeds of this t-shirt***

With all of Massachusetts under a Stay At Home order for the next month (and likely longer), we are offering this t-shirt to help raise much needed funds for those most in need. To get things started we've preemptively donated $500 to the Boston Resiliency Fund, the City of Boston’s effort to help coordinate fundraising and philanthropic efforts to provide essential services to Boston residents whose health and well-being are most immediately impacted by the coronavirus pandemic. They are also working to help first responders and critical care providers. 

We were beyond honored to have Boston Mayor Marty Walsh use our BELIEVE IN BOSTON trademark as the theme of his entire State of the City address tonight. We started telling people to Believe In Boston 16 years ago, and we are proud to have him help spread the word! Shop our Believe In Boston® collection HERE!